We research, script, shoot and edit short-form video for brands — delivered in every aspect ratio and creative format your paid media team needs to run across Meta, TikTok, Instagram, YouTube and Google. Yours to own outright.
Bagel Studios is the B2B content-production arm of Bagel. We make short-form video for brands — researched, scripted, filmed and edited end-to-end by our team — and hand it over in the formats and aspect ratios your paid media team needs to run from day one. You own every asset outright.
Targeting and bidding are automated and commoditised. Creative is now the variable that moves cost-per-result — and short-form video leads the stack.
Research, scripting, filming and post handled by one team, with a single producer as your contact. No separate production fees, no agency mark-up.
Every video delivered in 9:16, 1:1 and 16:9 with captions and source files — ready to run across Meta, TikTok, YouTube and Google without a re-edit.
Brands own the final assets outright, with unrestricted, perpetual rights to use them across paid social, YouTube, display and any paid channel.
Audiences and bidding are increasingly automated. Industry studies consistently find creative is the single largest driver of paid performance — it's where brands actually win the auction.
Platforms reward correctly-sized, native-feeling video with cheaper delivery and stronger placement. Cropped or letterboxed creative wastes impressions and inflates CPMs.
A single concept becomes 9:16, 1:1 and 16:9 cuts for Meta, TikTok, Instagram, YouTube and Google — no re-shoots, no re-edits, maximum spend efficiency per asset.
Paid creative fatigues fast. A steady supply of fresh, on-brand video is the most reliable way to keep click-through up and cost-per-result down across a flight.
Credible, face-to-camera authority for consideration.
Animated, data- and concept-led storytelling.
Native, organic-feeling content built to convert.
Feature, launch and how-it-works showcases.
One concept → 3 ratios × your choice of format = a full paid-ready asset set from a single shoot. Captions · source files · full ownership — included.
All prices in ZAR, ex VAT · every format delivered in three aspect ratios · commit to a bundle and save 10%.
Subscription plans cover 30–60 second videos; 90-second deep-dives available within any plan at the per-video bundle rate · all prices in ZAR, ex VAT.
You brief the topic. We research the angle, hook and audience context so each video earns attention.
A tight script in the Bagel voice, tailored to your tone. Sent for sign-off, with two revision rounds.
Professional shoot at the Bagel studio. Crew, lighting, audio and direction in-house — no separate fees.
Post with motion graphics, captions and pacing tuned for paid feeds. First cut sent for sign-off.
Final files in 9:16, 1:1 and 16:9 with caption files. Drop them straight into market.
| Format | Delivery | Ex VAT |
|---|---|---|
| 30-second video | Research · script · film · edit · 3 ratios | R15,000 |
| 60-second video | Research · script · film · edit · 3 ratios | R20,000 |
| 90-second video | Research · script · film · edit · 3 ratios | R28,000 |
| Starter · 2/mo | R16,000 / video | R32,000/mo |
| Growth · 4/mo | R14,000 / video | R56,000/mo |
| Scale · 8/mo | R12,000 / video | R96,000/mo |
All figures in ZAR, ex VAT · 10% discount on bundles of four or more videos · 50% on kickoff, 50% on delivery · subscriptions billed monthly, 3-month minimum · quote valid 30 days.
Happy to walk through the offering, or shape a bundle or subscription around a specific paid media campaign.